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Case Studies

Case Studies

Deep dives into product systems, Web3 experiences, and growth execution.

Custom Branding System for PlateRate

Designed a scalable theming system enabling restaurant-level customization without breaking platform consistency.

Role: Product & Growth Designer
Scope: UX redesign, branding system logic, interactive prototype

Enabled no-code restaurant branding at scale

Redesigning a Web3 Dashboard & Payment Experience

Focused on reducing friction and making Web3 transactions more intuitive for everyday users.

Role: UI/UX Designer
Scope: Dashboard redesign, payment flow optimization, Web3 integration, responsive design

Simplified Web3 dashboard architecture and payment flow

Driving Event Attendance for Urai Benang via Meta Ads

Very low CPC for a niche, offline event, Strong engagement relative to spend, Clear intent signals (people actively clicking to learn more), Efficient budget usage for a community-led initiative

Role: Paid Media Buyer
Scope: Campaign strategy, targeting, creative testing, budget optimization

Increased event attendance through structured Meta optimization

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